Obediah Ayton or the ascent of a business influencer? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., a specialist in family office business, AI driven accounting services, finance and accounting.

Right now is a great time to build close relationships with Family Offices for future capital raises! A wave of capital raisings are coming but the pandemic-created crisis means a whole new set of rules for companies wanting to tap investors for cash. It is now critical to get in ahead of the wave a build relationships with private wealth. Family offices are notoriously discrete. So much so that one of the most common adages to describe the industry is “a submerged whale does not get harpooned.” With a tremendous amount of investable capital, these family offices are often looking for ways to diversify their investments.

Obediah Ayton on how to raise money from family offices: Biggest advice: – To let the Family Office understand that you’re interests are aligned with theirs. That you’re in this for the long term, not just a few transactions. Even if they’re great deals. Intelligence is a commodity. Integrity is not. To do: Listen. Add value at all times. Ask about their goals and objectives. Be authentic. Ask about what they are currently looking for. Do what you say you’re going to do. “Trusting is hard. Knowing whom to trust, even harder.”

Obediah Ayton on what happens when a Family Office takes the VC model: Investment Firms: Family offices are increasingly part of syndicates for deals, and strong introductions can occasionally come to them from other institutional investment firms (private equity, venture capital, or hedge funds). Seek out the Largest Offices: Family offices don’t invest more than 5 to 10% of their net worth into venture capital; the differential goes to traditional private equity and hedge funds, direct stock and bond portfolios, and real estate. This implies that for entrepreneurs seeking funding, larger family offices ($2 to $10 billion in net worth) are better places to start the search relative to smaller, niche families who may be in wait for the “perfect deal” but usually follow other professional institutions. Family Office Summits (Run by Families, Not events companies): Time is money and deciding as to which events to spend your time on is as essential as any monetary transaction.

Obediah Ayton Family Trust organizes golf networking events. Ayton Family Golf Networking is an opportunity for keen golfers and high level business men and women to connect over organised round tables and a round of golf. Who will be there? Business Owners, Family Offices, Private Investment Companies, International Business Moguls, Sovereign Wealth Funds, Entrepreneurs & industry professionals from across the UK. Why participate? The Ayton Family brings together the world’s leading experts geared toward identifying actionable strategies for generating returns in a low-rate, high volatility market. Facilitated by the Ayton family office, the golf day will provide a full day of private peer-to-peer conversation, networking and cross-border thought leadership designed to make you think about what to look out for and how to work together. Playing golf: Our attendees are business owners with one common goal; building new business opportunities and playing more golf. Members range from entrepreneurs to multinational billion dollar businesses.

Obediah Ayton on the new definition of a billionaire is not the net worth but in achieving change in a billion lives: Global Family Office Trends. This year, Families continue to focus on impact and sustainable investment, while also embracing globalization and a rise in the remote workforce. Impact and sustainable investment. Rising levels of socioeconomic inequality and concern regarding climate change are issues garnering global debate and interest. 65% of family offices will play an integral role in economic inequality alleviation. Find additional information on Obediah Ayton.