Improve your sales with explainer videos? It Makes Sense by the Numbers! And what better place to start than with a few data-backed facts about video marketing cartoons, like animated explainer videos and whiteboard animations? For starters, take animated explainer videos’ popularity among business owners; 80% of interviewees stated having had invested in explainer videos in the past. A huge number, to be sure, but not really surprising when you stop to consider that about 95% of people online have watched explainer videos to learn more about a product! Not surprising, then, was that the majority of those same owners chose animated explainers as the type of videos that generated more Return On Investment, with a whopping 92% of them claiming to be satisfied with their videos’ ROI. These are by no means new numbers, but the latest in a strong uptrend that continues to grow as marketers and costumers engage with marketing cartoons and video content in general.
Before looking at do’s and don’ts for a productive and worthwhile explainer video, one should first understand how to make an explainer video. How to make an explainer video? Writing a script : Making an animated explainer video is started by writing an elaborate script. The script must target customers’ needs and finds out how to address them. It’s important that companies do their research first. After completing the writing of the script, the next step is recording voiceovers. A professional voiceover should suit the tone of the brand and audience of the company.
But the rise of 2D animation as a marketing strategy is a result of more than just its various applications. These videos drive engagement, website traffic, and more conversions – giving brands an ROI that makes investing in 2D animation an excellent business decision. According to Oberlo, 88% of video marketers are satisfied with the ROI of their video marketing strategy and come in 2022. It is predicted that 82% of all consumer internet traffic will come from videos. Based on these statistics, the future of businesses in the digital eco-system looks to be in favor of 2D animation and video-based marketing. Find extra information on #2d animation.
Brands looking to reach out to a wider audience or build greater credibility within their community often engage companies from other industries in the form of interviews, co-branded partnerships, or speaking opportunities. These opportunities help to put faces to your brand while displaying the wider applications of your product beyond your industry. While these videos don’t directly contribute to driving sales, they do serve to create potential leads for your business.
Business videos are popping up everywhere there’s a need for easy, powerful messaging. Five years ago, it was mostly for selling high-end products and professional services. So, why is corporate video production becoming so important now? It’s because an animated sales video is the perfect answer to most marketing questions. In this post, we’ll take a deep dive into video marketing and look at how it can help your own business. But the first question is: Where did the idea of using animation for business come from? Find additional information on animation video.