South Florida search engine optimization services? A 2018 Stone Temple study that looked at 2017’s mobile vs. desktop trends found that the shift to mobile is occurring faster than expected. Mobile visits to websites grew from 57% in 2016 to 63% in 2017, and the overall visits to websites from desktop shrunk from 43% in 2016 to just 37% in 2017. Another 2017 study from Acquisio determined that traffic from local searches can be especially lucrative, with a remarkable 75% of all mobile searches that exhibit local intent actually producing in-store, offline visits within 24 hours. This confirms that you have to optimize your website for mobile to be a player in local SEO (and, really, for good SEO period). Here are some tips to achieve this: Ensure your website loads quickly (no more than three seconds), Use bigger fonts that are easy to read, Use images and copy sparingly, conveying only the information you need (no room for filler on a mobile screen!), Ensure intuitive UI for great UX.
NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.
PPC is quite expensive nowadays. In 2019, businesses needed to spend much more on ads than they used to spend 10 years ago. However, with SEO, you can gain a lot of high quality traffic for free. By ranking on the first page on Google and Bing for your own set of keywords, you can get free traffic to your site. There is no cost involved by showing on the first pages in search engines. In South Florida, the value of ranking high in SERPs (search engine results pages) is even greater. This is a rich area, full of tourists and opportunities. Over 95% of local population and visitors are searching for places to eat, products, services to buy or things to do. By ranking high in the local searches, you can become visible to tens of thousands of potential customers. See extra info at Fort Lauderdale SEO.
Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing.
Link building: link building is still crucial for local search optimization. We are enabling you to get ahead of your competitors by ranking your site in local directories, citation websites and local blogs. Content marketing: content is still king in 2019. Our SEO team will create persuasive content for your website, blog and social media platform in order to drive up on-page engagement rate and also help you rank higher for specific keywords. Technical SEO: we’ll do a complete assessment of your site and create a list of improvements that includes anything from XML sitemap and code improvement to https, AMP website, schema markup and security updates. Using advanced on-page and off-page optimization techniques, our South Florida SEO Company will enable you to rank on the first page of Google, Bing and other search engines, for numerous high-traffic keywords. We’ll also offer you complete improvement reports of your social media strategy and teach you how SEO and social media go hand in hand for offering a streamlined digital experience to your customers. See extra info on this website.