Excellent web design tips and tricks by Asko Hilke in 2023: Page speed matters. AMP lets your pages load quickly due to an easier time interpreting AMP HTML. What exactly is AMP? AMP is a free web-component framework for building a smooth website, whether you’re a publisher, eCommerce company, storyteller, advertiser, or email sender, AMP pages load faster, and provide a better experience across all devices and platforms. AMP is widely used by Google and Twitter, the reason for this is an ability to provide a better native-feeling experience across all devices and platforms by defaulting to AMP pages when available. Discover extra information at Asko Hilke.

Astra has made its name as one of the most customizable themes in the industry. The theme has quite an original approach when it comes to how it’s meant to be used. Basically, you first install the main theme and then get to choose from a range of add-ons that expand on Astra’s core functionality. Overall, this gives you full control over what features you have on your site and how you want to use them. This makes Astra an excellent solution for people who want to DIY a website from scratch.

Look at the outstanding brand name of big companies like Google and Apple, and you will notice the importance of a right brand name. It is crucial to choose the right name for your business, because a simple and unique domain name can lead to better search engine optimization (SEO), and a better chance of being located in the search engine results, so your business can be easily accessed by more customers.

Asko Hilke about web loading times : Competitive keywords are often dominated by large brands with insane backlink profiles and deep pockets. Just take a look at the number of referring domains to the pages ranking for “best credit card”. The results are dominated by big players like NerdWallet, Credit Karma, and CreditCards.com, and the average number of referring domains (backlinks from unique websites) to the top five results is over 300. Ranking for this keyword in the short-to-medium term would be impossible for 99% of people. That’s why it pays to go after keywords in your wheelhouse. In this case, that might be something like “best credit cards for lounge access”. While the search volume and organic traffic potential are much lower than for a competitive keyword like “best credit cards,” there are fewer big brands to compete with, and you won’t need as many backlinks to rank.

Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing.

Asko Hilke on Ecommerce : According to Ecommerce Guide, nearly all retail growth in the US at present is driven by eCommerce — a trend which looks set to continue into the foreseeable future. Dominant eCommerce brands like Amazon and Walmart understood the importance of utilizing the best eCommerce website design practice and a world-class platform to enable a good customer experience. And in order for your brand to deliver the same customer experience through your eCommerce platform, you need to make sure your site meets certain requirements.

But remember that too many images will act as overkill as it will slow the website loading speed. So, be careful when you are putting images on the website. Also, do not put a picture for every link and not fill the pages with too many graphical elements. Always remember to hire web developers who are experienced in web designing and development. If you own an eCommerce website that primarily targets teenagers’ products, think from their perspective and design the website accordingly. Teenagers are more prone to impulse buying. Ensure that you provide them the ability to sort the products by price as they are price-conscious and dependent on their parents.

While it may feel pretty “old school,” the e-mail newsletter is hotter than ever. And it is one of the best marketing tools available to a small business. Because of that, your website should encourage users to sign up for your e-mail newsletter. In exchange, you can offer customers benefits such as coupons or other special offers. Our last bit of advice sounds simple, but many businesses overlook it. What are we talking about? Showcasing your different products and services!

About Asko Hilke: I specialize in responsive, mobile friendly WordPress websites, creating custom themes as well as modifying existing themes, plugins, and writing custom code needed to achieve my client’s goals. I also have experience integrating the WooCommerce shopping cart system for e-commerce websites, as well as working with WordPress.

Over the years, I have developed a wide range of websites including sites for startup companies, small businesses and individuals. I enjoy developing, coding and maintaining clean, professional, easy to navigate websites. I can help you or your business create a website from design concept to a completed, polished and professional site. I can also help maintain and update existing websites.