Excellent tips for small business directors Canada right now from Tayyab Shaikh ? Onpage Optimization: From website structure, optimized meta tags to mobile responsiveness, there are a few local SEO onpage aspects that you need to concentrate more when it comes to ranking your website locally. Ensuring these important onpage factors are in order will definitely improve your local SEO. Local Link Building: If you wonder, how local link building differs from general link building, here it’s explained. Local link building is more about placing links in locally targeted listings, blogs and news sites, and event pages. Create an effective link building strategy and keep on building relevant and useful links to your site. Having quality backlinks not just improves your site’s visibility but also drives relevant traffic to your site.

Are affordable SEO services important? Tayyab Shaikh thinks yes, and here is why : This is why we decided to enter the market at a fair and affordable price for the small business. With over 16 years of digital marketing experience, we have the knowledge and experience the larger firms have, but we don’t have their overhead. Consequently, we use the same tools they do. However, and more importantly, our heart is in helping small businesses succeed, so we created our affordable search engine optimization solution. As a small business owner your priority should be sales, more importantly – profitable sales. Any business owner and marketing firm (regardless of size) should understand the 3 essential components for ANY business: Lead Generation, Lead Conversion, client Fulfillment.

Tayyab Shaikh on SEO for small business: It used to be that people found local businesses through the printed Yellow Pages directory (to our surprise, they still exist, lol). But in the 21st century, online directories have become the ubiquitous norm. We’ve all used Yelp to find good eats, and there are hundreds more online directories these days. These directories are termed “citations” in the SEO world and are said to account for >10% of local ranking factors. So you definitely want to be listed in as many of these as possible, and more importantly, to be accurately listed in each citation.

Creating video content is more comfortable than ever today. There are online tools to help you create video content for your business. Some tools come with ready-made templates to fit your needs – you can actually create a professional video within a few hours single-handedly. So, come with more video content this year, get more exposure in search engine results. Google has also started showing videos as snippets in answers to search queries. As a result, online businesses must use video content for their SEO strategy. When producing video content, make sure Googlebot can understand what your video is all about. Add a corresponding text reference in all your videos along with relevant keywords, meta descriptions, and titles.

Tayyab Shaikh about marketing for small business: If you have pages that already rank well, guard them. Track their performance, but don’t get greedy and manipulate them to squeeze out more rankings. The best way to protect them? Don’t change anything on those pages. If you must change a few words or add some extra text (for purposes other than SEO), you should be fine. But I’d try to avoid changing the page content header and leave the SEO page title alone. And, of course, don’t delete the page. If you do take a risk and alter SEO elements, watch closely to see how the changes affect your rankings. See more details at Tayyab Shaikh Canada.