Jeffrey Lane Romero or the rise of a SEO manager? I was born and raised in the Salt Lake City, Utah valley where I am a proud graduate of the University of Utah. After spending some time on the road playing drums in a couple of bands following college and a stint in Denver, I found myself in Sacramento managing digital marketing for an online retailer of lighting and home goods. I helped grow the company’s organic and paid marketing strategies while breaking traffic and sales records along the way.

Jeff Romero is a SEO marketing expert and his education includes Courses included Internet Marketing & eCommerce, Marketing Management, International Marketing, Marketing Research, Advertising & Public Relations, Business Statistics, Business Writing and Strategic Management. Completed marketing research project for development and budgeting of new IT services for the David Eccles School of Business (2008) Completed trade marketing / brand promotion internship for Utah-based airline (SkyWest Airlines). Managed live Google Adwords campaigns and budgeting for local auto dealerships as part of semester project.

Jeff Romero about himself : After spending ~10 years in various in-house enterprise marketing manager roles and managing a pool of clients on the side, I am now the proud co-founder of a digital marketing agency called Octiv. We support key business decision makers with high growth marketing campaigns focused on improving their ROI.

Jeff Romero SEO advices: As an SEO, one of the most challenging things in the field as of late has to do with page speed and performance. Knowing that Google is paying more and more attention to performance aspects of a website like site speed, image optimization and file minification for SEO, it’s important for me to comment on the WordPress plugins available for improving these areas.

We understand first-hand how marketing dollars need to be used and do everything possible to give you the best return for your spend (ROAS). Whether you are evaluating costs of migrating a website or trying to figure out the value of launching new campaigns through Google Ads, we’re here to help. We’ll also provide comprehensive analyses and reporting for you to share with all stake holders involved in your company’s marketing efforts.

Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. In addition, Geary believes consumers are concerned with search manipulation. Google is losing its reputation as the most accurate and objective search engine on the market. “Instead, they’re becoming known for the most corporate-sponsored search results which are all boxed in by paid advertising.” Paid search, featured snippets, and other sets of advertising now take up a significant portion of the content, which limits the number of organic search results. Find even more info on Jeff Romero.