Barbara Jarabik considerations on art and technology synergy in 2022 : The rapidity of communicative exchanges in time and space, made possible by the availability of the internet and media everywhere, leading to a strong global impact known as media globalization. People all over the world have access to the internet, which ensures the production, distribution, and use of digitized information in all formats. Back in my grandparents’ generation, people used to meet together physically to discuss concerns and share knowledge. Today, meetings are often done online through social media platforms, giving the illusion of companionship without the demands of friendship. Through social media, people have the ability to create relationships based solely on mutual understandings and shared common interests. The current process of media globalization has led to a deeper understanding between different cultures through virtual encounters.



There exists always a tough competition between technology and tradition in a community. Technology has constrained the world into a global village by globalization. Imagination of today’s life without electricity, transportation, communication, etc. takes us back in time. The advancement in the field of medical science, engineering, economy, etc. is as a result of technology. Industrialization, Urbanization, Modernization, Development of the means of transport and communication is all possible as a result of positive impact of technology. It also helps in networking of the culture, tradition and coherence of the society. The 21st century has been so much forward due to the progress of technology.

In some cultures (African and South Asian), they have a tradition in which people meet and discuss the various factors like visions, dreams and things which influence their day-to-day activities like economics, social and political factors (Zamora, 1990), but in the end of the meetings generally, it was observed that people come up with ideas, but they did not see how these ideas could be implemented. They took mobile phone cameras and documented various stories, traditions and cultural aspects that they were experiencing collectively, later they collectively watch these videos to inspire each others, slowly this use of the technology got spread and people started using the mobile phone cameras to document abuses and by this, they collectively rallied around issues which were documented by the use of such a technology which in social sciences is referred as “collectively call for collective action from below” (Olson, 1965). In this case technology found a new meaning, but to do this you need to trust communities, cultures & traditions.

I would like to discuss in this article whether the ease of access to modern technology holds significant consequences on socio-culture. How does the technology influence in shaping the society thinking, and what are the positive and negative impacts. The nature between technology and socio-culture is cyclical, where each greatly affects the other. Starting with the culture of human societies and resulting in the development of different technologies to meet the needs of the society. Let’s start with the real meaning behind technology and socio-culture. See more information on Barbara Jarabik.

Vision plays a major role in determining how a technology can grow or be used. Every culture has something very unique and different from the other culture and hence a very different approach to technology, in the olden times, people were not connected and hence what used to be a vision in one culture used to be a technological marvel in the other culture, this can be seen in the case of airplanes. In the Indian culture the concept of a flying machine has been a tale for thousands of years (Childress, 1991) and it was not until Leonardo da Vinci drew a few drawings inspired by pigeons the idea came into the notice to a different culture, in the end credit goes to the developers and the researchers, who developed the aeroplane (Childress, 1991).