Marquis Keys? Provide more value than promotions. While customers certainly like deals, they don’t like to be bombarded with advertisements and promotions. Balance your email messages by sharing more useful and valuable content than promotional and sales-focused ads. Providing personalized shopping experiences is another way to make your mechanic business stand out. Collect data (Wifi Marketing makes this easy!) from customers and create profiles that allow you to see when a client is due for a service. Then, send targeted, personalized reminders and deals to customers through either email or SMS.

Decide between the independent corner garage and the dealership service department. Technicians at the dealer are specialists; they are manufacturer-trained and typically work exclusively on your make of vehicle. Most dealers have an ongoing training program for the service staff, which includes not only the service technicians but also the service manager, advisors and support staff. (See “Roles of the Dealership Service Staff…Who Does What”.) But the dealer service department is usually the most expensive route. And it doesn’t mean that the dealers always have the best technicians. Many independent auto repair service facilities are started by previous dealer employees who want to operate their own repair store. For help deciding which is right for you, see “Corner Garage vs. Dealer Service Department.”

Most car owners underestimate how important car battery maintenance is. Although your battery will run out of juice eventually, keeping up with it will extend the life. If you want your car battery to run smoothly, you need to make sure it has a good connection. Residue can build up and prevent your tire from starting. You can get battery-cleaning fluid at most auto parts stores. Removing the battery and cleaning the connections will extend the life and improve the connection. See even more details at battery light on kia optima.

Whether you’re a gearhead looking to turn your passion for cars into generating profit or an aspiring entrepreneur taking your first steps to become a full-fledged business owner, running an auto repair shop is as enjoyable as it is lucrative. A clear example of this, is found at www.borstautomotive.com. However, success in this endeavor comes with its fair share of challenges that, if taken lightly, can quickly sink the business. But despite all the difficulties that it presents, it’s neither a complicated nor tricky process to run a successful auto repair shop. In actuality, it’s relatively simple to get the desired results. And we will talk about a few essential tips that will allow you to succeed in this highly competitive industry.

In other words, go to an auto shop that gives you a higher estimate and show the owner a lower estimate for the same repair job from another shop. You have nothing to lose if you’re turned down. Tips for Detecting a Dishonest Mechanic: If a mechanic is dishonest, he or she probably will probably be hesitate to use simple layman words when asked for an explanation. Recognize when a mechanic is trying to test your knowledge of cars. The best way that a shady mechanic can access how much you know about your car is by asking basic questions, such as the number of cylinders your car’s engine has.

Prior to driving, check your tires for nails, cracks, wear or any punctures. In addition, take a look at your tire tread. Checking the tread life on your tires is simple. One easy way is the penny test. Simply insert a penny into your tire’s tread groove with Lincoln’s head upside down, facing you. If you can see all of Lincoln’s head, your tread depth is less than 2/32 inch and it this means it is time to replace your tires. Discover even more details on https://carleg.com/2011-Jeep-Grand-Cherokee-Overland-V-8-Overheating.