Zoe Ajiboye’s web programming advices right now: The mobile-first design aims to deliver large amounts of content in the markup only to have to hide it visually with CSS. According to Statista, mobile users have increased immensely, from 4.1 billion to 4.93. The mobile-first approach resolves the issue of content-focused sites because the main utility in any website or web app is its web content. That’s why your site should be like a Swiss army knife, combining all visual and textual data organically, providing the best user experience. Find additional info at Zoe Ajiboye US.

Blover is another WordPress theme on the list that can handle a larger volume of content. The design is clear and puts the focus on the visuals that go alongside each blog post. This makes sure that your content has room to stand out. Blover is optimized not only for news sites or blogs but also for eCommerce stores. There are pre-made layouts for your shop page included.

Zoe Ajiboye’s web developer tips today: If UI & UX designs are skeletons, then contents are the soul of a website. To catch customers’ eye, the content creation of a website must be constructed with search engine optimized contents and engaging materials. How do you make your contents search engine optimized? It is a profound study, but one of the important practices is doing keyword-oriented research. When choosing some important keywords in your contents, you want to do SEO research on the click rate of your keyword, and this is available in lots of SEO websites. A great source to look for Search Engineer Optimized Keywords would be UberSuggests.

It’s one thing to create a good-looking website. But can your customers really find their way around? You need to add frequent navigation links to help make browsing easier. And whenever possible, emphasize the location and function of these links so that new visitors don’t get confused. How do you think most customers will discover your small business? If you imagined someone in front of a computer, think again! The majority of online users now browse the web using mobile devices instead of desktop devices. Because of this, your site should use a responsive design: this makes sure it looks good no matter the size of the user’s screen and helps you optimize both experiences.

Zoe Ajiboye on web loading times : Nobody wants to see product pages in the search results for “how to make a protein shake.” Those people are in learning mode, not buying mode. Google understands this, which is why all of the top results are blog posts—not pages selling protein powder. The opposite is true for a query like “buy protein powder.” People aren’t looking for a protein shake recipe; they’re looking to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Looking at Google’s top results like this can tell you a lot about the intent behind a query, which helps you understand what kind of content to create if you want to rank. Let’s take a look at a less obvious keyword like “best eye cream,” which gets an estimated 21k monthly searches in the US.

Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.

Zoe Ajiboye on Ecommerce : Photography is very important when it comes to selling online. We highly recommend (if possible) that you invest in professional lifestyle photography to visually (and emotionally) capture the moment where your products are in use. Fashion eCommerce sites, like Reformation, have successfully used their lifestyle photography investment to capture moments of people wearing their product. Another example is the travel industry, they capture the moment of people enjoying the sun, igniting envy and desire at the same time.

But remember that too many images will act as overkill as it will slow the website loading speed. So, be careful when you are putting images on the website. Also, do not put a picture for every link and not fill the pages with too many graphical elements. Always remember to hire web developers who are experienced in web designing and development. If you own an eCommerce website that primarily targets teenagers’ products, think from their perspective and design the website accordingly. Teenagers are more prone to impulse buying. Ensure that you provide them the ability to sort the products by price as they are price-conscious and dependent on their parents.