Recommended growth hacking advices with Nate Barnwell: Hacker is sometimes used to refer to a software engineer, and while a growth hacker may or may not be a programmer, they use technology based solutions to achieve many of their goals. Growth hackers will use software, databases, API’s, and related tools to grow a startup. If a growth hacker is also a programmer they can sometimes make progress more efficiently, but this isn’t required. However, a growth hacker must understand technology very deeply to be successful. If a growth hacker isn’t a programmer they will still have to understand programming enough to coordinate others who do write code. Remember, products are now technology based, and mastering the technology will be essential for growth.

When Tinder, a sort of dating game, first launched, the first problem it faced was the lack of people playing the game. For this purpose, Tinder has started a campaign in the dormitories in universities and getting one-on-one member registration. This way, the number of members increased from 5,000 to 10,000. These new members also started to make their friends members. Those who saw that their close friends are members of the app could overcome their concerns about being included in the system more easily. As the number of female members increased, more men began to use the application. Today, Tinder has become a worldwide dating app with millions of users.

Nate Barnwell growth hacking strategies: Instead of needing as many leads as possible at the top, a viral loop funnel requires just one satisfied user to share with others. As long as every referral results in at least 1.1 new users, the system continues growing. The milestone referral model is similar to the viral loop in that it relies on incentives to kickstart and sustain it. But milestone referrals add a more intricate, progressive element to the process. Companies that leverage viral loops generally offer a flat, consistent offer for individual referrals — businesses that use milestone referrals offer rewards for hitting specific benchmarks. In many cases, “milestones” are metrics like number of referred friends. For example, a business might include different or increasingly enticing incentives that come with one, five, and 10 referrals as opposed to a fixed incentive for each individual referral. A company will often leverage this strategy to encourage users to bring on a volume of friends and family that suits its specific business goals. The strategy also adds an engaging element to the referral process. When done right, milestone referrals are simple to share with relatively straightforward objectives and enticing, tangible products as rewards.

The term “growth marketing” has marketers rolling their eyes — and hiring managers hungry for their next great growth hire. Here is what it means, why it matters, and why you might need a growth marketer (or be one!). Imagine you had a marketer on your team who could look at every element of your strategy — from media buying to creative execution — and implement quick, data-driven tweaks, like reducing ad frequency and increasing creative variation, to win you new customers and maintain those you already have. That’s what growth marketers can do — and if it sounds good to you, you’re not alone. Interest in growth marketers has been growing since 2011, according to Google Trends.

Once you’ve built a testing habit within the growth team (ideally 2–3 tests per week), it’s time to start trying to maximise impact. To drive full impact, you’ll need to be able to test across the entire customer journey (acquisition channels, new customer onboarding, referral hooks in product, etc.). This is where things start getting hard. The highest impact part of the customer journey is usually testing across the first customer experience. One benchmark to consider is that the fastest growing consumer apps generally invest 50% of the product development resources in the first customer experience. It makes sense, because there is no second customer experience if you don’t nail the first one. Find more info at Nate Barnwell.

This action plan should contain a list of action items, deadlines, teams or persons responsible, and resources for attaining your growth goal. The last step before acting on your plan is determining any requirements your team will need through the process. These are specific resources that will help you meet your growth goals faster and with more accuracy. Examples might include: Funding: Organizations may need a capital investment or an internal budget allocation to see this project through. Tools & Software: Consider what technological resources may be needed to expedite and/or gain insights from the growth process. Services: Growth may be better achieved with the help of consultants, designers, or planners in a specific field.