Excellent brand online reputation strategies with reputation-defenders.com? Every week, the average customer feedback mentions a brand 90 times. 87 percent of individuals search around for every product they buy, and they do it across various platforms. Social media posts affect 78 percent of consumers’ purchasing decisions. 54% of people use a social media platform to do product research. 71% of customers who have had a good experience with the product on social media are inclined to tell their family and friends about it. Consumers only value brands if they have communicated with them on social media channels, according to 39% of customers. After seeing a brand’s social post, 76 percent of American customers purchased a product. Read even more details on reputation defenders.

85% of consumers treat online reviews as personal recommendations and trust them as much as a tip from a friend. It is a great thing if your reviews are impeccable, but what happens if there was some bump on the road and someone posted a well-grounded negative comment? In the age of social media when news spread like wildfire, it can be an absolute bombshell. United Airlines lost over $1 billion in market value after a video of a passenger being violently forced away from an overbooked flight went viral. The video earned over a million mentions a day and over 100 million views. The CEO of United Airlines was accused of failing to deal with the situation and the lack of PR crisis management.

What Is Online Reputation Management (ORM)? Online Reputation Management, or ORM, (not to be confused with online review management) is a multi-faceted concept that is aimed at creating a positive public perception of a brand, business, or person. Reputation management includes monitoring reputation, addressing any content or customer feedback that could damage the brand, and using strategies to prevent and solve problems that could damage an entity’s reputation. Find extra details on reputation-defenders.com.

For businesses of all sizes and industries, the odd dissatisfied customer is unavoidable. Most consumer issues may be resolved promptly and efficiently over the phone or via email. However, if the consumer retaliates by publishing unfavorable reviews about your business online, the situation can become more complicated — and potentially hazardous. As a result of the Internet’s reduction in the distance between clients, word-of-mouth can now go significantly faster and farther than ever before.

Make a stunning online impression that builds your credibility and expands your reach and influence. From acquiring to managing reviews to integrating reviews into your marketing strategy, we’re here to ensure your business’s success at every step.