SEO laws and white hat practices are modified every year so here are some SEO advices for best results in 2019. In addition to optimizing for your own website, you must also optimize for the Google search experience in 2019. “Answer boxes, recipes, the knowledge graph, carousels, and who-knows-what-else will take an even bigger bite out of organic traffic,” said Ian Lurie, CEO and founder of Portent. “That makes SEO even more important, because exposure is as much about visibility in the SERPs as it is about clicks.” That means optimizing for featured snippets (a.k.a., position zero) and other Google search features will continue to be an important trend – and more important than ever – in 2019. “We have been able to achieve many answer boxes for our own site and client websites,” said Jim Bader, senior director of SEO at Vertical Measures. “Every time this happens, it results in a significant spike in organic traffic.”
There’s a marketing theory called the “Blue Ocean Strategy” which argues that companies achieve greater success by seeking out uncontested market space rather than fighting head-to-head with competitors. (Competing in clear blue waters rather than shark-filled, bloody waters. You get the idea.) This is an important tenet of SEO. The more crowded the field, the harder it is to get noticed. If you want to rank higher in the SERPs, it’s to your benefit to look beyond what your competitors are doing and seek out new topics that haven’t been explored. Sites like Google Trends or BuzzSumo are your friend, here. To illustrate this idea, below we compare the interest in the terms “content marketing 2018” and “content marketing 2019”. Obviously, everyone’s talking about 2018 content marketing IN 2018—but there aren’t many indexed pages covering the 2019 strategies midway through the year. As 2019 approaches and the gap shrinks, more people start talking about it.
WordPress SEO tip : ontent still is. Unique, valuable and relevant content that is. Apart from being the greatest of all SEO ranking signals, high quality content is, foremost, the lifeblood of your website. A website without content is, well, not a website. Along the same lines, a website with poor quality content is like a blunt knife – it might do the job but you must exert more force. A website with stale content is dead both to search engines and human visitors. This I understand firsthand because, severally, I went long periods without posting on my own blog. The results? Lower user engagement and lost SEO rankings. We just mentioned your content needs to be unique, valuable and relevant. What does this mean? First off, your content should be unique because search engines, more so Google, do not entertain plagiarism – or duplicate content. Your content should bring something fresh to the table – it should be unique if you want to rank well. Without a doubt, you can pull out quotes from anywhere on the internet, but copy-pasting an entire page will only land you in trouble.
Practical tip: In 2019 it will be even more difficult to be visible in the top positions of the SERPs. For the optimization of your website, you need to be even more strategic about which goals you want to achieve and which are achievable. If you want to be top-ranked with your content in Featured Snippets, especially when it comes to knowledge questions, consider putting question & answer sequences on the page. Tables with structured information can also provide a listing above the organic results. Even if the competition for the top positions will become more fierce, with regard to featured snippets, “smaller” sites also have a good chance of high rankings if they provide well-structured answers that Google can use.
PBN (Private Blog Network) is the largely successful technique to rank the website to rule in any niche. With the capability to deploy and linking from related websites on influential domains with an excellent content and design is an essential for SEO nowadays. We, at PB.Network, are extremely happy with a high ranking for your website in any niche. Read more details on SEO website audit report.