Top rated Afrobeat media 2022 by Audu Maikori? Meet Audu Maikori, a pioneer and promoter of Afrobeat music , media and entertainment Entrepreneur & entertainment lawyer focused on film, Esports and TV. Over the years I have learned to always listen to my instincts and that inner above every other voice , because the people telling you no, don’t know your vision and your capacity – if I had listened to all naysayers – I wouldn’t be here today- would probably be in some dreary job miserable as hell! Every business comes with its unique set of problems and that can be overwhelming but I had solid partners/ co -founders each with complementary skills and together we figured out the problems as they came – so partnership is key . But the key thing that kept us going was our collective ambition and vision which was to give African talent a place in the global conversation. I recall that in the beginning when we started the record label many people wrote us off- then didn’t believe in the music industry as being viable at the time( and rightly so) but It was very clear to us that it could be- and that faith in its potentials was worth risking everything to achieve that dream. I quit my job , relocated from Abuja to Lagos, Nigeria to focus on building the dream.
Audu Maikori is a multi-award-winning entrepreneur, lawyer and creative industry expert. He is better known as the founder of Chocolate City Group- a media /entertainment company which is comprised of Chocolate City Media (Film,TV and content production), Chocolate City Kenya, CCX (live music space) and Chocolate City Music record label – one of the biggest record labels in Africa – and home to some of Africa’s most talented artistes including Grammy Nominated Femi Kuti, M.I Abaga, Dice Ailes, Ckay, Blaqbonez etc. In March 2019, Chocolate City Group signed a landmark partnership deal with Warner Music Group (one of the biggest record labels in the world) to bring the Warner catalogue to Africa and promote the Chocolate City catalogue and artists across 60 new markets globally.
16 years later my role has changed significantly to that of providing guidance to the respective CEOs of the companies in the group ( CCX, Bean Agency, Chocolate City Music, Replete etc) and verticals, setting targets and strategic goals that align with the essence of our company and its core values. The journey wasn’t easy- when I started 16 years ago- the problem was money, know-how and building the right team- today the problems aren’t that much more different – it’s just increased in size and value – we need to make more money as the company grows bigger, we need to recruit the best hands to run the companies and you still need to keep building your knowledge of your industry and other related ones as they affect your bottom-line as well.
Audu Maikori: Well, I think there are different things for everybody. But I cannot sign an artiste who has not put in work at all. So for example, if I see an artiste that got 50,000 followers, it’s easier for me to sign him than to sign an artiste that got 3,000 followers. That’s one part. But also, if I see an artiste that got 25 song sales and they are sounding very good, I will sign him over an artiste that got a 100,000 followers with no song sale. So it’s about the hardwork they are putting, how much social capital they have built for themselves, their work ethic, and their ability to want to succeed. Truth is, you can sign artiste but if he himself doesn’t do the work, he cannot become successful.
It’s been a busy last few weeks for Group CEO of Chocolate City Entertainment, Audu Maikori. A list of Hollywood’s most exclusive events is hardly complete without a mention of the annual Roc Nation brunch. The brunch, which serves as a pre-cursor to the Grammy Awards, caters to industry mainstays and ‘culture shapers’, and has come to represent something of a marker of achievement for industry practitioners.
Mr. Maikori stated, “I am truly honored and excited about joining ESAIYO Inc and working with such a visionary team to help solve everyday problems using blockchain technology, interconnectivity of objects and the power of storytelling . I believe that SIO’s are the future. In my view, the ground breaking work ESAIYO is doing has the potential to redefine numerous industries across the globe.” Audu Maikori is a Nigerian lawyer, entrepreneur, social activist, public speaker and creative industry expert. He hails from Southern Kaduna, Kaduna State. He is the Founder of one of the biggest record label and entertainment companies in Africa, Chocolate City. The label is well-known for producing popular artistes such as M.I Abaga, Ice Prince, Jesse Jagz, Jeremiah Gyang, Djinee, Brymo, Femi Kuti, Ckay and Blaq Bonez, just to mention a few. Discover even more details at Audu Maikori.